Small business Web sites blog

Why is content so important?

Many Web sites look good but have little or no useful content. Without valuable content, nobody will visit your Web site again or recommend it to their friends.

Valuable content

The most valuable thing on most small business Web sites is to give customers and potential customers information about the business and what it does. Probably the most valuable pieces of content you can include are:

• What do you do (e.g. Web site design, selling flowers),
• Information about your product/s or service/s,
• How to contact you.

You could also use your Web site to add value for your customers providing them with additional support. If you included an FAQ section, it gives your customers answers to common questions when they want them. It also stops you from answering the same question time and again.

Another way of adding valuable content is by including useful articles and information for your customers related to your products and services. This blog is here to help promote my services, but also to provide useful content to keep people coming back and to tell their friends about.

Valuable content can also help your position in search engines. Creating useful content encourages other people to link to your site, making it look more important to search engines.

Keep adding fresh content

Just creating a site with valuable content that never changes will not keep people coming back.

Think for about TV, if your favourite program was on you would probably watch it. Now what if all it ever showed was the same episode over and over and never showed anything else? How many times can you watch the same episode of Top Gear on Dave?

The same is true of a Web site, no matter how good the information. If it never changes people will get bored and stop visiting it.

Some of the fresh content you can add to your site are:

• Articles and features,
• News (e.g. new products or services),
• Special offers (e.g. deal of the week),

Without valuable content people have no reason to visit your site again or recommend it to their friends. So whether you update your site everyday or just once in a blue moon make sure you have valuable content.

The best content is information about your products and/or services, after all that is what your Web site is there to promote.

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Tags: Valuable content, Writing for the Web

This entry was posted on Friday, November 28th, 2008 at 9:08 am and is filed under SEO (Search engine optimisation), Writing for the Web.