Small business Web sites blog

Helping you make the most of your small business Web site.

Archive for March, 2009

Inverted pyramid

Posted in Writing for the Web on 20th March, 2009 | No Comments »

People often write Web sites like they would a school science report, starting with an introduction and leaving the conclusion until the very end. Web pages should actually be more like a newspaper article, giving a brief summary of the whole story including the conclusion first and then add more details.

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Bulleted lists and numbered steps

Posted in Writing for the Web on 2nd March, 2009 | No Comments »

Giving people lists of things or numbered steps help break information into bite size chunks that can be easily digested. It also helps to break up large walls of text and provide white space.

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