Small business Web sites blog

Why you should pay more than £99 for a Web site

There are many adverts around offering Web sites for less than £100 and some of them even free. Can a Web site costing this little really do your business justice.

If you pay under £100 for your Web site, you can probably get a good looking site and you may be able to create a successful site but you will have to do a lot of work yourself.

Free Web site builder tools

There are a number of free online tools to build your Web site. These offer you a number of templates to build your Web site from. Providing you can find a template you like, you could create a good looking Web site (although you might find it difficult to put your business logo at the top).

These online tools give you the design framework to build your Web site. You are still left with the hard work of building and planning the content yourself

Cheap Web designers

With the best will in the world, cheap Web designers can’t allow the time to do little more than push content that you create into a Web page design. They may have time to design a pretty good looking template including your logo and branding but you are still left with the hard work of planning the site and creating the content.

DIY (Do It Yourself)

So this leaves you with a number of important jobs to do yourself.

1. Planning your Web site
2. Setting goals
3. Creating content
4. Measuring success

When you pay more for a Web site designer then they will be able to help you with these tasks.

It’s quite easy to just create a free or cheap Web site and add a few pieces of information about your business. But if you want your Web site to be successful then you need to put in a lot more effort to plan it, create content and then measure success. You could do this yourself, but paying a Web designer to help will save you time and money. Plus you’ll also have their expert knowledge on how the Web works and how people use Web sites.

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Tags: Choosing a Web designer, Small business Web sites, Valuable content, Writing for the Web

This entry was posted on Tuesday, December 15th, 2009 at 10:49 am and is filed under Small business Web sites.