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Posted in Writing for the Web on 20th March, 2009 | Comments Off
People often write Web sites like they would a school science report, starting with an introduction and leaving the conclusion until the very end. Web pages should actually be more like a newspaper article, giving a brief summary of the whole story including the conclusion first and then add more details.
Posted in Writing for the Web on 2nd March, 2009 | Comments Off
Giving people lists of things or numbered steps help break information into bite size chunks that can be easily digested. It also helps to break up large walls of text and provide white space.
Posted in Writing for the Web on 13th February, 2009 | Comments Off
Writing on the Web should be more like a telephone conversation than a report.
Posted in Writing for the Web on 29th January, 2009 | Comments Off
When writing Web site content you should usually use around half the number of words you would normally use.
Posted in SEO (Search engine optimisation), Writing for the Web on 16th January, 2009 | Comments Off
Don’t use clever titles and headings, instead make titles and headings obvious sign posts to the content.
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