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Posted in SEO (Search engine optimisation) on 2nd August, 2011 | No Comments »
Anchor text is the actual text that you click (touch or select) to follow a link. It is often blue and underlined, although many Web sites use custom colours and sometimes remove the underline.
Posted in SEO (Search engine optimisation) on 7th December, 2010 | 1 Comment »
Headings play 2 important roles on your Web site. First they help readers find the content they are looking for. Secondly they help search engines decide what your page is about.
Posted in SEO (Search engine optimisation) on 23rd November, 2010 | Comments Off
A page title tells both readers and search engines what a page is about. To Google the page title plays an important part of how your page is ranked.
Some experts believe that it may be the single most important part of a page to Google (although no one really knows how Google works things out).
Posted in Writing for the Web on 2nd March, 2009 | Comments Off
Giving people lists of things or numbered steps help break information into bite size chunks that can be easily digested. It also helps to break up large walls of text and provide white space.
Posted in Writing for the Web on 16th December, 2008 | Comments Off
The simplest way to make text more easy to scan is by highlighting key words and phrases. The most obvious way to highlight text is by using bold or italics. Be careful though because if you highlight too much, nothing stands out.
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