TwoLittleFishes Web design blog

Posts Tagged ‘SEO (Search engine optimisation)’

Incoming links (SEO basics)

Posted in SEO (Search engine optimisation) on 13th September, 2011 | No Comments »

One of the most important factors in search engine ranking is the quality and quantity of incoming links.

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File names (SEO basics)

Posted in SEO (Search engine optimisation) on 30th August, 2011 | No Comments »

Believe it or not even the names of your files can affect your Search Engine rankings, this applies to both your pages and other files (especially images).

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Alternative text (SEO basics)

Posted in SEO (Search engine optimisation) on 16th August, 2011 | 1 Comment »

Have you ever noticed that often when you hover over an image you get a little tool tip describing the image. That description is know as alternative text. The main use for alternative text is to describe an image for people who either don’t have images enabled or can’t see the image because they have a visual impairment. Search engines also use alternative text for search results, especially image searches.

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Anchor text (SEO basics)

Posted in SEO (Search engine optimisation) on 2nd August, 2011 | No Comments »

Anchor text is the actual text that you click (touch or select) to follow a link. It is often blue and underlined, although many Web sites use custom colours and sometimes remove the underline.

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Keyword density (SEO basics)

Posted in SEO (Search engine optimisation) on 19th July, 2011 | No Comments »

Keyword density is a way of measuring how often a key word or phrase appears in a Web page. In the early days of search engines (the 1990s), this was a major factor in the pages returned by search engines. However like many other things it was often abused by Web site owners and so now plays a much smaller part. In fact search engines often now penalise sites where the keyword density is too high as they are more likely to be spam.

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