TwoLittleFishes Web design blog

Posts Tagged ‘Valuable content’

Incoming links (SEO basics)

Posted in SEO (Search engine optimisation) on 13th September, 2011 | No Comments »

One of the most important factors in search engine ranking is the quality and quantity of incoming links.

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Content first, layout second

Posted in Small business Web sites on 12th April, 2011 | No Comments »

I always ask for at least some of the content before starting work on a Web site. I’m often met with some strange looks.

Many people think that the design of a Web site’s layout comes first and the content just gets dropped into it. To be honest a lot of Web sites do get designed layout first and content second. But that doesn’t mean it’s the right way.

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Headings (SEO basics)

Posted in SEO (Search engine optimisation) on 7th December, 2010 | 1 Comment »

Headings play 2 important roles on your Web site. First they help readers find the content they are looking for. Secondly they help search engines decide what your page is about.

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Inverted pyramid

Posted in Writing for the Web on 20th March, 2009 | Comments Off

People often write Web sites like they would a school science report, starting with an introduction and leaving the conclusion until the very end. Web pages should actually be more like a newspaper article, giving a brief summary of the whole story including the conclusion first and then add more details.

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Concise text and short paragraphs

Posted in Writing for the Web on 29th January, 2009 | Comments Off

When writing Web site content you should usually use around half the number of words you would normally use.

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