Small business Web sites blog

Helping you make the most of your small business Web site.

Posts Tagged ‘Writing for the Web’

Is updating your own Web site a good idea?

Posted in Small business Web sites on 12th January, 2010 | No Comments »

Many people decide they want to be able to update their own Web site, but is it really a good idea for you?

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Why you should pay more than £99 for a Web site

Posted in Small business Web sites on 15th December, 2009 | 1 Comment »

There are many adverts around offering Web sites for less than £100 and some of them even free. Can a Web site costing this little really do your business justice.

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Inverted pyramid

Posted in Writing for the Web on 20th March, 2009 | No Comments »

People often write Web sites like they would a school science report, starting with an introduction and leaving the conclusion until the very end. Web pages should actually be more like a newspaper article, giving a brief summary of the whole story including the conclusion first and then add more details.

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Bulleted lists and numbered steps

Posted in Writing for the Web on 2nd March, 2009 | No Comments »

Giving people lists of things or numbered steps help break information into bite size chunks that can be easily digested. It also helps to break up large walls of text and provide white space.

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Conversational style

Posted in Writing for the Web on 13th February, 2009 | No Comments »

Writing on the Web should be more like a telephone conversation than a report.

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