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Posted in SEO (Search engine optimisation) on 16th August, 2011 | 1 Comment »
Have you ever noticed that often when you hover over an image you get a little tool tip describing the image. That description is know as alternative text. The main use for alternative text is to describe an image for people who either don’t have images enabled or can’t see the image because they have a visual impairment. Search engines also use alternative text for search results, especially image searches.
Posted in SEO (Search engine optimisation) on 2nd August, 2011 | No Comments »
Anchor text is the actual text that you click (touch or select) to follow a link. It is often blue and underlined, although many Web sites use custom colours and sometimes remove the underline.
Posted in SEO (Search engine optimisation) on 19th July, 2011 | No Comments »
Keyword density is a way of measuring how often a key word or phrase appears in a Web page. In the early days of search engines (the 1990s), this was a major factor in the pages returned by search engines. However like many other things it was often abused by Web site owners and so now plays a much smaller part. In fact search engines often now penalise sites where the keyword density is too high as they are more likely to be spam.
Posted in Small business Web sites on 12th April, 2011 | No Comments »
I always ask for at least some of the content before starting work on a Web site. I’m often met with some strange looks.
Many people think that the design of a Web site’s layout comes first and the content just gets dropped into it. To be honest a lot of Web sites do get designed layout first and content second. But that doesn’t mean it’s the right way.
Posted in SEO (Search engine optimisation) on 7th December, 2010 | 1 Comment »
Headings play 2 important roles on your Web site. First they help readers find the content they are looking for. Secondly they help search engines decide what your page is about.
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